Privacy Policy

Last updated: August 2026

Midwife Amie respects your privacy and is committed to protecting your personal information. This policy explains what information I collect, why I collect it, how it is used and the rights you have.

Who I Am

Midwife Amie provides independent midwifery and maternity-related services in Nottinghamshire, Derbyshire and surrounding areas.

For data protection purposes, Midwife Amie is the data controller responsible for your personal information.

Business name: Midwife Amie
Contact name: Amie Elliott
Email: amie@midwifeamie.com
Website: www.midwifeamie.com

The Information I Collect

Depending on how you interact with me, I may collect:

Your name, address, email address and telephone number
Your date of birth
Your expected due date and pregnancy details
Information about your physical or mental health
Your medical, maternity and birth history
Information about your baby where this is necessary for your care
Your GP, hospital, consultant or other healthcare provider’s details
Emergency contact and next-of-kin information
Appointment, treatment and clinical notes
Correspondence between us
Payment and transaction information
Information provided through website forms, emails, telephone calls, discovery calls or appointments
Your marketing preferences
Technical information about how you use this website, including your IP address, browser, device and cookie data

Health information is classed as special category data and receives additional protection under data protection law.

Please do not provide personal information about another person unless you have their permission or are legally authorised to do so.

How I Collect Your Information

I may collect information:

Directly from you when you contact me, complete a form, book a call, make an appointment or use my services
During consultations, appointments and the delivery of your care
From your partner, representative or emergency contact, where appropriate
From other healthcare professionals or organisations involved in your care, where there is an appropriate legal basis
Through booking, payment, email or website systems
Automatically through cookies and similar website technologies
From professional directories, social media platforms or referral partners when you contact me through them

How I Use Your Information

I may use your personal information to:

Respond to enquiries
Arrange discovery calls and appointments
Assess whether my services are suitable for you
Provide safe and appropriate midwifery and maternity care
Maintain accurate clinical and maternity records
Communicate with you before, during and after your care
Process payments, issue invoices and maintain financial records
Coordinate your care with other healthcare professionals
Respond to emergencies or safeguarding concerns
Manage complaints, legal claims and insurance matters
Meet my professional, regulatory, legal and tax obligations
Improve my website and services
Send marketing emails where you have chosen to receive them

I will only use your information for the purpose for which it was collected unless I reasonably consider that it needs to be used for a compatible purpose or I am legally required to use it in another way.

My Lawful Bases for Using Your Information

Under UK data protection law, I must have a lawful reason for using your information. Depending on the circumstances, I may rely on:

Contract: When the information is needed to provide a service you have requested or to take steps before entering into a contract
Legal obligation: When I need to meet a legal, regulatory, tax, insurance or professional requirement
Legitimate interests: When using your information is reasonably necessary to run and protect my business, respond to enquiries or improve my services, provided your rights do not override those interests
Consent: When you have made a clear choice, including when you subscribe to marketing emails or accept optional website cookies
Vital interests: In rare situations where using or sharing information is necessary to protect someone’s life

Health and Special Category Information

Pregnancy, birth and medical information is special category data.

Where I process health information to provide midwifery or maternity care, I will generally rely on the condition that processing is necessary for the provision and management of health or social care. This information is handled by, or under the responsibility of, a healthcare professional who is subject to professional confidentiality requirements.

In some circumstances, I may instead rely on your explicit consent, vital interests, legal claims or another condition permitted by data protection law.

I will only collect and use health information that is relevant and necessary for your care or for meeting my professional and legal responsibilities.

Sharing Your Information

I do not sell or rent your personal information.

Where necessary and legally permitted, I may share information with:

Your GP, hospital, consultant, midwife or another healthcare professional involved in your care
Emergency services
Professional regulators or healthcare bodies
Insurers and professional indemnity providers
Safeguarding authorities, social services or the police
Legal, accounting or professional advisers
Payment, booking, email, record-management, website-hosting and IT service providers
HM Revenue & Customs or other public authorities where legally required
A person you have authorised me to communicate with

I will only share information that is necessary for the relevant purpose.

There may be situations where I need to share information without your consent. This may include an emergency, a serious safeguarding concern, a legal requirement, a court order or where disclosure is necessary to protect you or another person from serious harm.

Safeguarding and Emergencies

Confidentiality is important, but it is not absolute.

If I believe that you, your baby or another person is at risk of serious harm, I may need to share relevant information with healthcare professionals, safeguarding services, emergency services or other appropriate authorities.

Where it is safe and appropriate, I will discuss this with you first.

Website and Booking Services

This website is hosted through Wix. Website forms and appointment bookings are also managed through Wix and Wix Bookings.

When you use this website, complete a form or book an appointment, Wix may process personal information on my behalf. Wix has its own privacy and security procedures governing how it handles this information.

I may also use trusted providers to support:

Payment processing
Email communication
Clinical and business record management
Accounting and invoicing
Video calls
Secure data storage
Website analytics and cookie management

These providers are only permitted to use your information for the agreed purpose and must protect it appropriately.

International Transfers

Some service providers may store or process information outside the UK.

Where this happens, I will take appropriate steps to ensure your information remains protected. This may include using UK adequacy regulations, approved contractual safeguards or another lawful transfer mechanism.

Email Marketing

I will only send marketing emails where you have consented to receive them or where another lawful basis permits it.

You can unsubscribe at any time by:

Using the unsubscribe link in an email
Contacting me at amie@midwifeamie.com

Unsubscribing from marketing will not stop essential messages about your enquiries, appointments, payments or care.

Cookies

This website may use cookies and similar technologies.

Essential cookies help the website function properly and do not require consent. Optional cookies, including analytics or advertising cookies, will only be used where you have given permission through the cookie banner.

You can change your cookie choices at any time using the cookie settings available on the website. You can also control cookies through your browser settings.

For more information about the cookies used on this website, please see the cookie settings panel.

How Long I Keep Your Information

I only retain information for as long as necessary for the purpose for which it was collected and to meet my professional, legal, insurance and regulatory responsibilities.

Retention periods may include:

General enquiries that do not lead to care: normally up to 12 months
Clinical and maternity records: for the period required by applicable healthcare, professional, insurance and records-management guidance
Payment, invoice and tax records: for at least the period required by HM Revenue & Customs
Complaints and legal correspondence: for as long as necessary to manage the complaint or establish, exercise or defend a legal claim
Marketing information: until you unsubscribe or withdraw your consent
Cookie and analytics information: according to the lifespan of the relevant cookie

Some information may be retained for longer where required by law, professional guidance, insurance requirements or an ongoing legal matter.

How I Protect Your Information

I take reasonable technical and organisational measures to protect your information from loss, misuse, unauthorised access, disclosure or alteration.

These measures may include:

Password-protected accounts and devices
Secure record-management and cloud-storage systems
Access controls and multi-factor authentication
Encryption where appropriate
Secure disposal of records
Regular software and security updates
Limiting access to people who genuinely need the information

Although I take appropriate precautions, no website, email or online system can be guaranteed to be completely secure.

Please avoid sending highly sensitive medical information through social media messages or unencrypted email unless we have agreed that this is appropriate.

Your Data Protection Rights

Depending on the circumstances, you may have the right to:

Ask for a copy of the information I hold about you
Ask me to correct inaccurate or incomplete information
Ask me to delete your information
Ask me to restrict how your information is used
Object to certain uses of your information
Ask for information you provided to be transferred to you or another organisation
Withdraw consent where processing is based on consent
Object to your information being used for direct marketing
Complain about how your information has been handled

These rights are not absolute. For example, I may need to retain clinical records where there is a legal, professional or regulatory requirement to do so.

I will normally respond to a data rights request within one calendar month. I may need to request proof of identity before releasing information.

To exercise your rights, email amie@midwifeamie.com.

How to Make a Data Protection Complaint

If you are concerned about how I have collected, used, stored or shared your personal information, please contact me at amie@midwifeamie.com.

You can make a complaint electronically or in writing. You do not need to use legal terminology or quote data protection legislation.

I will:

Acknowledge your complaint within 30 days
Take appropriate steps to investigate it without undue delay
Keep you informed about the progress of the investigation where appropriate
Tell you the outcome without undue delay

I hope I can resolve your concerns directly. However, you also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: www.ico.org.uk

Links to Other Websites

This website may contain links to third-party websites, social media platforms or external services.

I am not responsible for the privacy practices of those websites. Please read their privacy policies before providing personal information.

Changes to This Policy

I may update this privacy policy when my services, systems or legal responsibilities change.

The latest version will always be published on this website. The date at the top of the policy shows when it was last updated.

Contact Me

If you have questions about this privacy policy or how your information is handled, contact:

Amie Elliott
Midwife Amie
Email: amie@midwifeamie.com